"luh yourself"
Branded message encouraging customers to be good to themselves.
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This statement implies eating Juice! gummies is selflove.
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We chose a colloquial spelling and lower-case letters to playfully connect with our target audience of urban MMJ patients.
Simple navigation
Keeping it playful and simple:
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Flavor View navigates to the ingredients list.
A controversial choice, I know.
It hits closer to whimsy than practicality.
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I had originally pitched "View Flavors," and accidentally said, "Flavor View."
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In the end, my client loved the image of a "Flavor View," and asked if we could keep it.
I was confident folks looking for info would click a link in this position. Looking forward to checking the data on my hypothesis.
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Connect - navigates to the contact page
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Definition:
(v) To join via communication
(n) Drug dealer (American English slang)
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I do love some double entendre.
Cannabinoids
The hover-state caption clearly communicate which cannabinoids are in which gummy.
Sense memory
Flavor descriptions on the homepage.
Each description begins with the cannabinoid, to lessen the instances of human error.
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The longer descriptions reflect the sense memories that inspired each flavor.
Flavor view
list list list list
Lists aren't super interesting to look at. However, lists are the scan-able way to inform customers of included ingredients.
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Folks with dietary restrictions need to be certain about what they eat. I gave the ingredients list its own dedicated page, making it easier for Juice! to give customers all the info they need.
This also maintains a cleaner design.
How it's going
The client's happy, so I'm happy.
Juice!'s founder wanted a simple way to inform customers about what goes into each gummy.
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Now, when asked, "What's in this?" Juice! directs its customers to the website for the full ingredients list.