About Shuli
Crafting thoughtful UI copy since 2018.
I'm an Oakland-based Senior UX Writer with 7 years of experience creating outstanding mobile and web products for B2C and B2B experiences.
I simplify complex concepts for any audience. My favorite design solutions balance word count with user comprehension.
What my colleagues say
“Shuli's work is high quality and they often provide notes and feedback to help make the entire experience better."
JOHN WAYNE HILL / PRODUCT DESIGN MANAGER / INTUIT
"It's a pleasure to watch how they look at a problem from every side and I'm impressed by the work that comes out of that thinking."
WESTON STECKLAIR / STAFF PRODUCT DESIGNER / INTUIT
"Shuli's able to zoom out and look holistically at experiences, allowing them to go deep and bring in a wide range of considerations."
CHRISTOPHER SHROEDER / CMO & FOUNDER / SOMATIK
When I'm not at work
I enjoy ice cream
I visit Japan with my partner
I ride my vintage bike
What moves me
I'm fascinated by language, the words we use to describe the ineffable.
I'm enchanted by words as sounds and shapes.
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Poems make a pattern on a page,
an image in the mind.
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Content Design blends the visual and verbal, the external and internal.​
We cross the solipsistic threshold.
We create connection.
