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Shuli Avatar

Hello, there!

I'm Shuli, a content designer living and working in the San Francisco Bay Area. I design clear and welcoming UX writing.

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Some areas are works in progress. You can take a look around while I make updates.

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If you'd like to get in touch, reach out to me on LinkedIn.

Recent projects

VistaPrint

Quick Studio

Quick Studio is a simple design tool that lets VistaPrint customers customize cards.

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For this project, I leveraged customer data and visual hierarchy to improve conversion.

Intuit

TurboTax Verified Pro

Verified Pro is a groundbreaking marketplace that helps clients find their local tax pro.

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I designed an onboarding intake form to collect permissions and boost SEO.

Intuit

TurboTax Full Service

TurboTax Full Service connects clients with a tax expert via personalized match.

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I engineered AI prompts to create dynamic profile pages for Full Service experts.

Airbnb

Guest travel insurance

A lot can happen between booking a trip and returning home. Guest Travel Insurance gives Guests the confidence to book and the peace of mind in the uncertain world of travel.

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I partnered with the legal and design teams to create beautiful, low risk legal copy.

Looking for more?

Check out additional UX writing and content strategy samples.

Get in touch

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I'll get back to you soon.

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