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Hello, there!

I'm Shuli, a content designer living and working in the San Francisco Bay Area. I design clear and welcoming UX writing.

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Some areas are works in progress. You can take a look around while I make updates.

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If you'd like to get in touch, reach out to me on LinkedIn.

Recent projects

VistaPrint

Quick Studio

QuickStudio was a new, simple tool for VistaPrint customers.

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For this project, I leveraged customer data and visual hierarchy to improve conversion.

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Airbnb

Guest travel insurance

A lot can happen between booking a trip and returning home. Guest Travel Insurance gives Guests the confidence to book and the peace of mind in the uncertain world of travel.

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I partnered with the legal and design teams to create beautiful, low risk legal copy.

BDBC

B2B Community website

Black Dragon Breakfast Club is a Black, woman owned marketing agency that supports cannabis start-ups.

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I refreshed their website design with a focus on improved content hierarchy for mobile.

VistaPrint

Logomaker

Logomaker is an AI-assisted logo generator that helps small business owners create custom logos from hundreds of professionally designed graphics.

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I wrote a light and easy wizard experience as well as the pages for personalized results.

Intuit

TurboTax Verified Pro

TurboTax Verified Pro is a dual-sided marketplace that connects clients with a tax expert via personalized match.

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I produced content strategy and UI text for the customer and expert-facing content.

Get in touch

Thanks for your message!
 
I'll get back to you soon.
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